Image Editing

We support the upload of originals and renditions but not the editing and creation of them.

Marketers need to be able to make quick and dirty edits to existing assets and their renditions without having to ask creatives for these edits.

Marketers. Anna: the marketing manager.

Support the most basic, but also popular and trendy functionality.

Make it an immersive experience. 

Transfer and leverage existing mental models. 

Organize tools and functionality based on frequency of use.

There was a lot of process involved in this one starting with a heavy competitive analysis  to examine and document established mental models and to brainstorm potential feature sets. We looked at:

Wix

Weebly

Squarespace

Shutterstock editor

Wordpress

Adobe Experience Manager

Then, we went through a card sorting excercise to help us group and organize related functionality. 

Development finished before time! So they took on the “Watermark” tab which was added toward the end of the design process AND had enough bandwidth to support some of the functionality originally designed for the “Advanced Editing Panel”.
 

Since we had added more tabs to the toolbar than originally planned (mainly because we couldn’t support the side panel right off the bat, but also because development went rather quickly for this feature area) I merged the “Rotate” and “Flip” tabs into one.

Well received by customers. I had Customer Advisory Board Sessions with them for feedback throughout the process. 

Introduced a video editor UI which basically reuses this same immersive pattern and dark editor UI which was loved by the team and by our customers.